Unethical, but insightful. The bot took on fake identities and made up lies that strike at people’s emotions to change their views. Unethical because it can manipulate real people (or other bot accounts) using made up facts or scenarios. Insightful because other bots are already doing this; they’re just not disclosing it. There are more ethnical ways to run this study. This was just the cheap and easy way.

Step One: Provide an exceptional but unprofitable service.

Step Two: Drive out all competition because business model is unprofitable. Become the only service users want and become invested into.

Step Three: Enshitify to show the model can be profitable to investors. Users will not leave because they are already invested and competition is not strong.

Step Four: Go public, while continuing to Enshitify.