The WiFi tracking tech is not too new, but re-identification of subjects is. That is, instead of the shopping centre having to build up their own database to profile you, they can just match your unique biomarker to a external data broker’s database, supposedly.
The tech has been around for a few years https://www.tomshardware.com/news/wi-fi-routers-used-to-detect-human-locations-poses-within-a-room
The WiFi tracking tech is not too new, but re-identification of subjects is. That is, instead of the shopping centre having to build up their own database to profile you, they can just match your unique biomarker to a external data broker’s database, supposedly.
a biomarker data broker, the future is grim