Nintendo, like many Japanese companies, only produces what they know with 100% certainty they can sell. They purposely underproduced the Wii so it constantly sold through retail and absolutely no stock stuck on shelves for long. They don’t actually care about complaints of supply issues, that is intentional.
As a side effect they also get to constantly stay in the headlines as their constant lack of supply keeps being reported. So they get free marketing as well, just by operating as they always have. And with current global supply chain conversations, they get a free smokescreen with the general populace going out of their way to blame someone else.
Nintendo, like many Japanese companies, only produces what they know with 100% certainty they can sell. They purposely underproduced the Wii so it constantly sold through retail and absolutely no stock stuck on shelves for long. They don’t actually care about complaints of supply issues, that is intentional.
As a side effect they also get to constantly stay in the headlines as their constant lack of supply keeps being reported. So they get free marketing as well, just by operating as they always have. And with current global supply chain conversations, they get a free smokescreen with the general populace going out of their way to blame someone else.