Ad-supported tiers made have driven 70% of premium SVOD net adds over 9 quarters and account for half of the subscribers for streamers that offer them.
I grew up hearing, “The initial selling point of cable was that it was ad-free, then they started adding ads.”
But the reality now is that they’re offering ads for a couple bucks cheaper, and all my idiot neighbors are foaming at the mouth to subscribe, so in a few years there won’t be a market for ad-free anymore.
I grew up hearing, “The initial selling point of cable was that it was ad-free, then they started adding ads.”
But the reality now is that they’re offering ads for a couple bucks cheaper, and all my idiot neighbors are foaming at the mouth to subscribe, so in a few years there won’t be a market for ad-free anymore.